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WHY YOUR DESIRES ARE INCREASING

  • Writer: Madhukar Dama
    Madhukar Dama
  • May 23
  • 4 min read
This illustration shows the stark contrast between two ways of living — one rooted in presence, simplicity, and sufficiency, and the other overwhelmed by artificial desire, endless comparison, and distraction. It captures how our elders lived in alignment with their needs, found joy in what they had, and remained emotionally available, while the modern mind is preoccupied with images, status, and stimulation, unable to recognize what is real or enough. It is a reflection of how our growing desires are not signs of growth but symptoms of disconnection — from self, from silence, and from the natural rhythm of life.
This illustration shows the stark contrast between two ways of living — one rooted in presence, simplicity, and sufficiency, and the other overwhelmed by artificial desire, endless comparison, and distraction. It captures how our elders lived in alignment with their needs, found joy in what they had, and remained emotionally available, while the modern mind is preoccupied with images, status, and stimulation, unable to recognize what is real or enough. It is a reflection of how our growing desires are not signs of growth but symptoms of disconnection — from self, from silence, and from the natural rhythm of life.

And Why Our Grandparents Didn’t Live This Way


Modern humans are drowning in desire.

Not just for food, money, or comfort — but for everything: better jobs, prettier skin, smarter kids, bigger homes, thinner bodies, more likes, faster internet, endless experiences.

We don’t just want.

We can’t stop wanting.


But this wasn’t always the case.


Our grandparents, even with far less money, fewer possessions, and no modern entertainment, lived with a kind of calm sufficiency that now seems alien.

What changed?


Below are six deep reasons why our desires are growing — with a clear contrast to how our grandparents lived, showing how far we’ve drifted from contentment.



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1. DESIRES GROW WHEN NEEDS ARE SUPPRESSED


When your real needs — for love, rest, emotional safety, self-worth — go unmet, your system creates substitute desires.


Then (Grandparents' Time):


Our grandparents lived in joint families or small communities where affection was physical, routine, and unstructured. Children slept near parents or grandparents, elders touched feet, stories were shared by firelight, and emotional expression happened without performance. Needs were met naturally, without therapy.


Now:


Children are isolated early. Touch is replaced by gadgets. Parents are busy. “Achievements” replace affection. Emotional voids are filled with toys, sugar, cartoons, mobile games, and later — social media, shopping, porn, alcohol.

You don’t feel safe inside, so your mind keeps craving more outside.



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2. DESIRES GROW IN SCARCITY CULTURE


Desires multiply when you’re told you’re not enough — or don’t have enough. This is the root of modern capitalism.


Then:


Our grandparents valued enoughness. A single saree was worn for years. Vessels were used until they cracked. The idea of self-worth was tied to contribution and simplicity — not to consumption or appearance.


Now:


The market thrives on making you feel inadequate —

“You need anti-aging cream.”

“You need a new car to match your promotion.”

“You need a bigger fridge, faster phone, newer furniture.”

Every advertisement says: You are incomplete.

And so the desires multiply.



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3. DESIRE SPREADS THROUGH COMPARISON


Most desires are born the moment you see what others have.

This is called borrowed desire — and it’s exploding.


Then:


In the past, people lived among equals. Everyone had a similar lifestyle, wore similar clothes, ate the same food. Comparison was minimal. If someone had more, it was usually shared — not flaunted. Envy was short-lived.


Now:


You see thousands of people every day — online, in ads, on screens.

You see perfect faces, perfect homes, perfect vacations — all curated, filtered, fake.

You begin to desire what you never even knew existed.

Not because you need it. But because someone else has it.

Desire has become contagious.



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4. THE BRAIN GETS ADDICTED TO STIMULATION


Desire today is no longer based on need.

It’s based on chemical addiction to stimulation — dopamine hits.


Then:


Our grandparents worked with their bodies. They had rest built into life — long chats, evening walks, shared chores. They found joy in community, food from the land, and festivals with meaning. Pleasure was slow and deep.


Now:


Your brain is bombarded every few seconds — messages, reels, likes, snacks, caffeine, new shows, sales alerts.

Each hit gives you a temporary pleasure spike, but it fades fast — so you crave again.

This is not desire — it’s a loop.

You’re not chasing joy.

You’re escaping boredom.



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5. WE MISTAKE DISTRACTION FOR DESIRE


Most of what we call “desire” is just avoidance — of silence, discomfort, boredom, or emotional pain.


Then:


Grandparents could sit still.

They could wait. They weren’t ashamed of doing nothing.

There were long pauses. People chewed slowly. The mind had space.


Now:


Silence is terrifying.

So you desire something, anything — music, snack, scroll, chat, thrill.

You call it curiosity or ambition. But often, it’s just fear of being with yourself.



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6. DESIRE MULTIPLIES WHEN YOU IGNORE REAL NEEDS


When you ignore real needs — like connection, rest, nutrition, nature, purpose — you seek fake replacements. This multiplies unnatural desires.


Then:


Our grandparents were deeply connected to land, family, tradition, and routine.

They grew their food. They slept with the sunset. They worked for survival, not status. Needs were few, and most were met.


Now:


We live indoors, eat processed food, sleep under artificial lights, and spend days doing work that feels meaningless.

So we seek pleasure in screens, junk, fashion, gadgets, or identity games.

Because when the root is dry, the branches get desperate.



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FINAL TRUTH


Our desires are increasing not because we are greedy, but because we are disconnected — from ourselves, each other, and nature.


Desire is a symptom.

Of emotional neglect.

Of social disconnection.

Of overstimulation.

Of cultural loss.

Of spiritual hunger.


Our grandparents weren’t saints.

They were just grounded in reality.


They didn’t need more —

Because they weren’t running away from themselves.




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