WHO CONTROLS YOUR CHILDREN?
- Madhukar Dama
- 7 hours ago
- 7 min read
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INTRODUCTION: WHAT ARE ADDICTIVES, WHO DESIGNS THEM, AND WHY?
An addictive food ingredient is any substance added to food not to nourish or sustain but to hijack the body’s natural signals, provoke dependency, and override satiety, logic, and health.
These ingredients stimulate pleasure centers in the brain, triggering dopamine and opioid-like responses. Over time, this stimulation results in compulsive cravings, emotional eating, behavioral shifts, and eventually—disease.
But who makes them?
Global food corporations, supported by chemists, behavioral scientists, and marketers, carefully craft these substances. The goal is not nutrition—it is repeat consumption, brand loyalty, and maximum shelf life at the lowest cost. These industries target vulnerable populations, especially children, teenagers, and women—who are more easily influenced by taste, emotion, visual appeal, and hormonal fluctuations.
How Addictives Work in the Body
Short-term effects: Pleasure, salivation, sudden energy, impulsive consumption, irritability when denied
Medium-term effects: Sugar crashes, sleep disruption, gut imbalance, acne, mood swings, brain fog
Long-term effects: Obesity, diabetes, hypertension, behavioral disorders, learning disabilities, PCOS, hormonal imbalances, infertility, cancer, autoimmunity
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THE BIG INDIAN LIST OF ADDICTIVE INGREDIENTS (WITH BRANDS)
Each of these was rated 4 to 10, depending on how quickly, deeply, and irreversibly they affect the brain–gut–emotion circuit.
A 10 means near-immediate addiction. A 4 means subtle manipulation over time.
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1. REFINED SUGAR – 10/10
Brands/Products: Parle-G, Britannia Cakes, Nestlé Munch, Kissan Jam, Cadbury Dairy Milk, Amul Mithai Mate, Bournvita, Boost, Frooti, Slice, Maaza, Pepsi, Coca-Cola
How it works: Massive blood sugar spike → dopamine surge → crash → craving again
Long-term: Obesity, fatty liver, type-2 diabetes, insulin resistance, learning delays, behavior problems
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2. MONOSODIUM GLUTAMATE (MSG) – 9.5/10
Brands/Products: Maggi Masala, Knorr Soup, Lays Chips, Chings Noodles, Top Ramen, Yippee, Domino’s, McDonald’s fries, KurKure, Bingo
How it works: Excites glutamate receptors, enhances taste, tricks brain into ‘yummy = good = eat more’
Long-term: Neurological inflammation, headaches, hormonal disruption, poor memory, behavioral disorders
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3. CAFFEINE – 9/10
Brands/Products: Coca-Cola, Pepsi, Red Bull, Bru Coffee, Nescafé, Monster, Appy Fizz, Diet Coke
How it works: Stimulates central nervous system, delays fatigue, creates physical dependence
Long-term: Sleep disorders, anxiety, adrenal fatigue, poor growth in children
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4. REFINED TABLE SALT – 8.5/10
Brands/Products: Tata Salt, Aashirvaad Salt, found in Bhujia, Chips, Papads, Pickles, Ketchups
How it works: Craves salt for electrolyte stimulation; overused with sugar and fat to hijack taste
Long-term: Blood pressure elevation, fluid retention, taste bud desensitization
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5. HYDROGENATED OILS / TRANS FATS – 8/10
Brands/Products: Amul Butter Cookies, Parle 20-20, Hide & Seek Fab, Britannia Rusk, Haldiram Sweets, Bakery Cake
How it works: Fake fats slow digestion, feel ‘creamy,’ stay in bloodstream longer
Long-term: Atherosclerosis, hormone resistance, poor skin, slow metabolism
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6. ARTIFICIAL SWEETENERS – 7.5/10
Brands/Products: Sugar Free Natura, Diet Coke, Low-Cal Chocolates, Whey Protein Powders, Slim Milk
How it works: Trick brain into expecting calories → no calories → craving intensifies
Long-term: Insulin confusion, gut microbiome damage, increased hunger
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7. GLUTEN (Modern Hybrid Wheat) – 7/10
Brands/Products: Maida, White Bread, Domino’s, Pizza Hut, Bakeries, Roti from atta without fiber
How it works: Forms gluteomorphins (opioid-like substances) during digestion
Long-term: Bloating, constipation, brain fog, gut lining damage, autoimmune trigger
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8. CASEIN IN DAIRY (Especially Cheese) – 7/10
Brands/Products: Amul Cheese, Go Cheese, Domino’s Cheese Burst, Processed Cheese Slices, Pizza Hut
How it works: Casomorphins stimulate opiate receptors; “comfort food” trap
Long-term: Sluggish digestion, skin allergies, mucus, emotional dependency on food
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9. NATURAL & ARTIFICIAL FLAVORS – 6.5/10
Brands/Products: Real Juice, Lays, Tang, Keventers Milkshake, Dairy Milk, Frooti, Kinder Joy
How it works: Recreates memory-linked flavors; disconnects real vs artificial
Long-term: Emotional eating, confusion of hunger signals, behavioral shifts
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10. EMULSIFIERS & TEXTURIZERS – 6/10
Brands/Products: Amul Ice Cream, Kwality Walls, Cadbury Dairy Milk Silk, Nestlé Yogurt, Frozen Fries
How it works: Gives smoothness, thickness, makes food feel ‘complete’
Long-term: Gut lining erosion, allergies, digestive bloating, leaky gut
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11. LIQUID NICOTINE-LIKE ADDITIVES – 6/10
Brands/Products: Energy Gums, Paan Masala, Flavored Mouth Fresheners, Muscle Powders
How it works: Artificial neurostimulants mimic drug-like arousal
Long-term: Aggression, sleep disruption, addiction pathways in children
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12. ALCOHOL-BASED FLAVOR COMPOUNDS – 5.5/10
Brands/Products: Vanilla Essence, Perfumed Candies, Flavored Sweets, Chocolates
How it works: Subtle intoxication or altered taste memory
Long-term: Liver strain, mood swings, suppressed immunity
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13. ARTIFICIAL FOOD DYES – 5/10
Brands/Products: Bright Red Jalebi, Bright Yellow Laddoo, Candy, Sodas, Birthday Cakes
How it works: Color triggers food memory, child desire
Long-term: Hyperactivity, poor focus, behavioral disorders
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14. CARBONATED ACIDIC AGENTS – 4.5/10
Brands/Products: Pepsi, Sprite, Fanta, Sour Candies, Soda
How it works: Salivary trigger, fake freshness
Long-term: Tooth enamel loss, acidity, gut erosion
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15. REFINED STARCHES – 4/10
Brands/Products: Cornflour soups, Samosa pastry, White bread, Spring rolls, Bhujia, Halwa
How it works: Fast glucose hit, no fiber
Long-term: Blood sugar fluctuation, bloating, dependency on soft foods
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HOW TO BREAK FREE – NONADDICTIVE NATURAL ALTERNATIVES
Below are natural substitutes or direct eliminations with no addictive fallback:
Addictive Alternative Note
Refined Sugar Jaggery, dates, banana, coconut sugar Use occasionally
MSG Rock salt + lime + fresh herbs Train your palate back
Caffeine Herbal teas, moringa water Use only for energy dips, not habit
Refined Salt Himalayan pink salt, sea salt Use less overall
Trans Fats Cold-pressed oils, ghee Strict limit still advised
Artificial Sweeteners Stevia leaf (not extract) Or skip sweetness
Gluten Millet, red rice, native grains Requires gradual switch
Casein Cold-pressed coconut milk, fermented rice Optional, not essential
Artificial Flavors Real spices, herbs, lemon Retrain taste memory
Emulsifiers Home-cooked food Gut heals over time
Food Dyes None necessary Let food look natural
Carbonated Agents Infused water, jeera water Kids love it chilled
Refined Starch Whole tubers, pulses, hand-pounded grains Satiating and full of fiber
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CONCLUSION: WHY THIS MATTERS FOR YOUR CHILDREN
If your child behaves strangely, loses focus, screams for snacks, sleeps poorly, or cannot poop without junk food—they are likely under chemical control.
The food industry owns their brain through targeted marketing, hyper-flavored products, and lifelong addictions that begin with something as innocent as a birthday cake or a school lunchbox treat.
Breaking these cycles is not optional anymore—it’s survival. If a child’s taste buds are stolen, so is their future. If a family is manipulated into buying poison, they will suffer and age faster without knowing why.
The real danger is not a disease—it is the ignorance that believes it’s “just food.”
Protect your family like you’d protect them from a predator.
Because they are already being hunted—by chemists in lab coats who profit from their cravings.
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They Fed Her Sugar Before She Could Speak
They gave her Parle-G when she was teething,
said it was tradition.
She gummed the sugar and smiled.
They called it childhood.
They packed her lunchbox with Maggi
because “five minutes” meant
five minutes of silence,
and that’s worth more than nutrition
to a tired mother in 2025.
They said, “Let her have a treat,”
and tossed her a Munch, a Perk, a KitKat,
a dozen dopamine detonators
wrapped in nostalgia
and marketed with happy jingles
by dead-eyed men in glass towers
with spreadsheets full of children’s blood.
The teacher handed out Kismi Toffee,
the cousin gave her Lays,
the uncle gave her Frooti,
and you called it love.
But it was the first dose.
First bite of chemical comfort.
The first gate into the lab.
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Her body became their playground.
Their test site.
Their subscription service.
They pumped her gut with
Boost, Bournvita,
Amul Cheese,
Kwality Walls,
and when she couldn’t poop for two days,
you gave her Dabur Hajmola
and blamed it on the weather.
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Now she’s nine,
she’s got a stomach that growls
every two hours
for flavor, not food.
Now she’s ten,
and she can’t sit through class
without sugar buzzing through her veins.
Now she’s eleven,
and she screams when denied her chips,
and you think it’s hormones.
No.
It’s withdrawal.
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They came for her palate first.
Then her sleep.
Then her gut.
Then her brain.
And they smiled through every ad,
through every school sponsorship,
every freebie coupon in Domino’s,
every Pepsi cricket tie-in,
every Nestlé contest in the newspaper,
because you never questioned
why billionaires sell Rs. 5 poison.
You trusted the market.
You trusted the colorful packet.
You trusted the mascot with sunglasses.
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You called them “brands.”
I call them traffickers.
Junk peddlers.
Chemical pushers with clean fonts
and addiction algorithms
stronger than heroin.
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And now she’s thirteen,
her thighs rub,
her skin itches,
her periods are a nightmare,
her gut is inflamed,
her liver is scared,
and she still wants more.
You want to know why?
Because this is how
Coca-Cola, Cadbury, Haldiram, Lay’s,
Kissan, Kellogg’s, Chings, Red Bull,
Fanta, Monster, Uncle Chipps,
Tang, Top Ramen, Yippee,
Britannia, Nestlé, PepsiCo, Domino’s,
McDonald’s, Kwality Walls,
feed their children.
Not their own kids,
no.
Their kids go to organic farms.
They eat sourdough and pomegranate arils.
They feed your kids —
diabetes, PCOS, acne, tantrums, fatigue, fungal infections, and future medical bills.
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And you still call it convenience?
You still think you have “no time”
to feed her real food
but plenty of time to
fight her tantrums
pay for hospital visits
google “natural remedies for constipation”
and listen to doctors who’ll never say
what the packet did.
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You still post birthday pics with
red velvet cake
and write “blessed”
beneath a Domino’s family combo.
What the hell is wrong with you?
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This is a war.
They came for your daughter with
mascots, jingles, toys, and celebrity endorsements.
And you handed her over
like a cow to the slaughterhouse
because the box said “calcium,”
and the ad had Sachin Tendulkar.
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You want someone to blame?
Don’t look at her.
Don’t look at her weight.
Don’t look at her tantrums.
Look at that rack in the supermarket.
Look at that shiny aisle in the school canteen.
Look at that cartoon on the cereal box.
Look at that deal on Swiggy.
Look at your own damn choices.
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She was fine
until you fed her their design.
Now she's becoming
another addict,
another revenue stream,
another case study
for the next generation of flavor engineers
to learn how to hijack a human.
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And they call this progress.
I call it a crime.
And you helped them do it
with love in your hands
and sugar on your lips.
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![IT'S NOT [DISEASE] - IT'S CONSTIPATION, STUPID](https://static.wixstatic.com/media/10fb37_37ed09f544fe49c0b99a28311183fa3f~mv2.jpeg/v1/fill/w_774,h_1161,al_c,q_85,enc_avif,quality_auto/10fb37_37ed09f544fe49c0b99a28311183fa3f~mv2.jpeg)
