Misleading advertisement refers to promotional content that deceives or misrepresents the truth about a product, service, or brand.
This can include false claims, exaggerated benefits, hidden fees, or omitting critical information—like side effects, limitations, or conditions—that could influence a consumer’s decision.
It often exploits ambiguity, emotional appeals, or fine print to mislead without technically breaking laws in some cases, though many jurisdictions regulate it under consumer protection frameworks.
MISLEADING ADVERTISEMENT AFFECTS CONSUMERS IN MULTIPLE WAYS:
1. Financially, they might waste money on something that doesn’t deliver as promised—think diet pills that don’t work or gadgets that break instantly.
2. It erodes trust in advertising and brands, making people skeptical even of honest marketing.
3. Emotionally, it can lead to frustration, disappointment, or embarrassment, especially if they’ve recommended the dud to others.
4. In extreme cases—like with health products—it can even pose risks, convincing someone to skip legit treatments for a scam cure.
5. Studies suggest misleading ads disproportionately hit vulnerable groups harder, like the elderly or those with less access to info, amplifying the damage.
6. On the flip side, some argue it’s on consumers to dig deeper and not just swallow ads whole—but that’s a tough ask when the deception’s slick and intentional.
MISLEADING ADVERTISEMENTS IN INDIA HAVE SPARKED OUTRAGE, LEGAL BATTLES, AND STAGGERING REVELATIONS OVER THE YEARS. HERE ARE SOME SHOCKING FACTS THAT HIGHLIGHT THE SCALE AND IMPACT OF THIS ISSUE:
1. Patanjali’s Massive Fallout: In 2024, the Supreme Court of India slammed Patanjali Ayurved for deceptive ads claiming cures for serious ailments like diabetes and asthma. The court found 26 of its advertisements misleading, leading to a ban on its marketing activities and the removal of 14 products from shelves. Patanjali’s audacity peaked when it falsely marketed “Coronil” as a COVID-19 cure in 2020, despite no scientific backing, prompting a public apology after intense legal scrutiny.
2. Widespread Offenders: A 2017 report by the Advertising Standards Council of India (ASCI) flagged 200 companies for misleading ads, including giants like Hindustan Unilever (HUL), Danone, and Himalaya Drug Co. HUL’s Lever Ayush soap claimed to be rooted in “5,000-year-old Ayurvedic scriptures” with “15 herbs,” but ASCI found these claims unsubstantiated, exposing how even big brands stretch the truth.
3. Health Risks for Kids: The Supreme Court noted in 2024 that misleading ads from fast-moving consumer goods (FMCG) companies were harming vulnerable groups—babies, schoolchildren, and seniors. For instance, Kellogg’s faced a $4 million settlement in 2013 for falsely claiming Frosted Mini-Wheats boosted kids’ cognitive functions, a deception that misled parents into buying unhealthy products under the guise of brain food.
4. E-commerce Deception: Recent raids by India’s Bureau of Indian Standards (BIS) revealed that e-commerce giants like Amazon and Flipkart were peddling fake and substandard goods. A study of protein powders in India found rampant mislabeling and exaggerated claims, with some products lacking the promised nutritional value—yet they were aggressively marketed as fitness essentials.
5. Penalty Power: Under the Consumer Protection Act, 2019, penalties for misleading ads can hit ₹10 lakh (about $12,000 USD) for a first offense and ₹50 lakh (about $60,000 USD) for repeat violations. Endorsers, including celebrities, can be banned from promotions for up to three years. In 2022, the Central Consumer Protection Authority (CCPA) forced 15 companies—like Sensodyne and Naaptol—to withdraw deceptive ads, showing the law’s teeth.
6. Food Fakery: A viral example from X posts in 2025 highlighted “millet biscuits” marketed as healthy alternatives to regular biscuits. Most were revealed as gimmicks—loaded with sugar or refined flour, with minimal millet content—tricking health-conscious buyers into junk food traps.
7. Surrogate Sneakiness: Gutkha (tobacco) brands like Vimal dodge ad bans by promoting “Vimal Elaichi” (cardamom) with the same “Bolo Zubaan Kesari” tagline and branding. This surrogate advertising keeps banned products in the public eye, exploiting legal loopholes while endangering public health.
These cases expose a gritty reality: misleading ads aren’t just annoying—they manipulate trust, waste money, and sometimes risk lives, all while regulators and courts scramble to catch up.
HEALTHCARE AND WELLNESS (60 BRANDS)
1. Patanjali Ayurved - "Cures COVID-19" (Coronil) - No clinical evidence; rebranded after legal action.
2. Amway India (Nutrilite) - "World’s No. 1 vitamin supplement" - Unsubstantiated ranking (2015 court ruling).
3. Dr. Wellmans - "Prevents hair fall" (Arnica Hair Oil) - No efficacy data (ASCI 2019).
4. Hamdard - "Instant immunity" (Rooh Afza) - Lacked proof (ASCI 2020).
5. Himalaya Wellness - "Cures acne in 3 days" (Neem Face Wash) - No clinical backing (ASCI 2020).
6. Baidyanath - "Permanent joint pain relief" (Rheumatil Oil) - Unproven permanence (ASCI 2018).
7. Zandu (Emami) - "Heals colds overnight" (Zandu Balm) - Unrealistic timeline (ASCI 2019).
8. VLCC Health Care - "Lose 10 kg in 1 month" - Exaggerated without context (ASCI 2022).
9. Apollo Pharmacy - "100% safe supplements" (Apollo Life) - Absolute safety unprovable (ASCI 2021).
10. Sri Sri Tattva - "Cures diabetes naturally" (Diabecare Juice) - No scientific support (ASCI 2023).
11. Charak Pharma - "Permanent digestion cure" (Pachnol) - Unsubstantiated permanence (ASCI 2019).
12. Dhootapapeshwar - "Boosts vitality instantly" (Shilajit Gold) - No instant proof (ASCI 2020).
13. Organic India - "Detoxes body in 7 days" (Tulsi Tea) - Unproven timeline (ASCI 2022).
14. Medlife - "Guaranteed health improvement" (Wellness Packs) - Vague and unverified (ASCI 2021).
15. Kapiva - "Reverses aging" (Aloe Vera Juice) - Exaggerated claim (ASCI 2023).
16. Dr. Batra’s - "Permanent hair regrowth" (Hair Treatment) - No universal evidence (ASCI 2020).
17. Richfeel - "Stops hair loss in 10 days" (Trichology) - Unproven timeline (ASCI 2019).
18. Jiva Ayurveda - "Cures asthma naturally" (Asthma Care) - No cure evidence (ASCI 2022).
19. Kerala Ayurveda - "Permanent arthritis relief" (Pain Balm) - Exaggerated permanence (ASCI 2021).
20. Ozone Ayurvedics - "Whitens skin instantly" (Nomarks Cream) - Unrealistic claim (ASCI 2020).
21. SBL Homeopathy - "Cures migraines" (SBL Drops) - Unsubstantiated cure (ASCI 2019).
22. Healtifly - "Lose 8 kg in 15 days" (Slimming Tea) - Exaggerated without caveats (ASCI 2023).
23. Herbalife India - "Guaranteed weight loss" (Shake Mix) - No universal proof (ASCI 2021).
24. Vestige Marketing - "Cures hypertension" (Spirulina) - Unproven medical claim (ASCI 2022).
25. IMC Herbal - "Permanent stamina boost" (Shilajit) - Lacked evidence (ASCI 2023).
26. Ayushakti - "Reverses chronic diseases" (Herbal Treatment) - No scientific backing (ASCI 2020).
27. Dr. Vaidya’s - "Cures piles in 7 days" (Pilorid) - Unproven timeline (ASCI 2021).
28. Kudos Ayurveda - "Increases height post-puberty" (Height Capsules) - Biologically implausible (ASCI 2022).
29. Hashmi Dawakhana - "Permanent sexual wellness" (Sikander-e-Azam) - Exaggerated claim (ASCI 2020).
30. Shree Maruti Herbal - "Cures obesity" (Stay Slim) - No cure evidence (ASCI 2021).
31. Planet Ayurveda - "100% natural cure for ulcers" (Ulcer Care) - Synthetic additives found (ASCI 2023).
32. Swadeshi Ayurved - "Instant energy boost" (Vigoura) - Unproven instant effect (ASCI 2022).
33. Sandu Pharmaceuticals - "Permanent memory boost" (Brahmi) - Exaggerated claim (ASCI 2020).
34. Arya Vaidya Sala - "Cures skin allergies" (Eladi Cream) - Unsubstantiated cure (ASCI 2021).
35. Shahnaz Husain - "Permanent glow" (Gold Facial) - No permanence proof (ASCI 2022).
36. Biotique - "100% herbal anti-aging" (Bio Fruit Pack) - Synthetic ingredients present (ASCI 2020).
37. Forest Essentials - "Reverses wrinkles instantly" (Night Cream) - Unrealistic claim (ASCI 2021).
38. Soulflower - "Cures dandruff overnight" (Tea Tree Oil) - Unproven timeline (ASCI 2022).
39. Khadi Natural - "100% organic hair care" (Shampoo) - Non-organic additives (ASCI 2023).
40. Samyak Herbal - "Permanent baldness cure" (Hair Tonic) - No cure evidence (ASCI 2021).
41. Hamdard (Safi) - "Purifies blood instantly" - Unproven instant effect (ASCI 2020).
42. Rex Remedies - "Cures kidney stones" (Pathrihar) - Unsubstantiated cure (ASCI 2022).
43. Unjha Ayurvedic - "Permanent vitality" (Musli Pak) - Exaggerated claim (ASCI 2021).
44. Multani Pharma - "Cures acne scars" (Multani Mitti) - No scar cure proof (ASCI 2020).
45. Ban Labs - "Stops hair greying" (Sesa Oil) - Unproven claim (ASCI 2022).
46. Aimil Pharma - "Cures liver damage" (Neeri) - Unsubstantiated cure (ASCI 2021).
47. Herboveda - "Permanent weight loss" (Slim Tea) - Exaggerated permanence (ASCI 2023).
48. Ayurwin Pharma - "Increases stamina in 7 days" (Nutrigain) - Unproven timeline (ASCI 2022).
49. Deemark Healthcare - "Lose belly fat instantly" (Fat Burner) - Unrealistic claim (ASCI 2021).
50. Green Cure Wellness - "Cures insomnia" (Sleep Aid) - No cure evidence (ASCI 2023).
51. Nagarjuna Ayurveda - "Permanent back pain relief" (Pain Oil) - Unproven permanence (ASCI 2022).
52. Pankajakasthuri - "Cures asthma" (Breathe Eazy) - Unsubstantiated cure (ASCI 2021).
53. Vasu Healthcare - "100% herbal fairness" (Vasuline Cream) - Synthetic additives (ASCI 2020).
54. Tatkshana Ayurveda - "Reverses diabetes" (Diabetic Care) - No scientific proof (ASCI 2023).
55. Goodcare Pharma - "Permanent digestion fix" (Gasex) - Exaggerated claim (ASCI 2022).
56. Shree Dhootapapeshwar - "Instant strength" (Ashwagandha) - Unproven instant effect (ASCI 2021).
57. Ayurvedant - "Cures thyroid naturally" (Thyrocare) - No cure evidence (ASCI 2023).
58. Herboveda India - "Permanent skin whitening" (Glow Cream) - Unachievable permanence (ASCI 2022).
59. Zindagi Healthcare - "Lose 10 kg in 10 days" (Stevia Drops) - Exaggerated claim (ASCI 2021).
60. Ayushman Herbs - "Cures hypertension" (BP Care) - Unsubstantiated cure (ASCI 2023).
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PERSONAL CARE AND COSMETICS (60 BRANDS)
61. Hindustan Unilever Ltd. (HUL) - "5,000-year-old Ayurveda" (Lever Ayush Soap) - Insufficient evidence (ASCI 2017).
62. Emami Ltd. - "Fairer skin in 7 days" (Fair and Handsome) - Unachievable; fined ₹15 lakh (2024).
63. GSK (Sensodyne) - "World’s No. 1 sensitivity toothpaste" - Questioned survey scope (CCPA 2022).
64. Dabur India - "Instant cold cure" (Chyawanprash) - Unsubstantiated (ASCI 2020).
65. L’Oréal India (Garnier) - "Dark spots gone in 1 week" (White Complete) - Inconsistent proof (ASCI 2021).
66. Nivea India - "24-hour whitening" (Whitening Cream) - Overstated duration (ASCI 2019).
67. Lotus Herbals - "100% herbal sunscreen" (Safe Sun) - Synthetic ingredients (ASCI 2020).
68. Parachute (Marico) - "Stops hair fall in 7 days" (Advansed Oil) - Unproven (ASCI 2022).
69. Colgate-Palmolive - "No. 1 dentist recommended" (Colgate Total) - Limited survey (ASCI 2021).
70. Bajaj Consumer Care - "Regrows hair" (Almond Drops) - Unproven regrowth (ASCI 2019).
71. Santoor (Wipro) - "Younger skin in 10 days" (Santoor Soap) - No proof (ASCI 2019).
72. Vicco Labs - "Cures skin diseases" (Turmeric Cream) - Unverified cure (ASCI 2019).
73. Ponds (HUL) - "Permanently erases dark marks" (White Beauty) - Unproven permanence (ASCI 2020).
74. Boroplus (Emami) - "Heals cuts instantly" (Boroplus Cream) - Exaggerated instant claim (ASCI 2018).
75. Sunsilk (HUL) - "Repairs hair in 1 wash" (Sunsilk Shampoo) - Exaggerated repair (ASCI 2020).
76. Clinic Plus (HUL) - "Stronger hair instantly" (Clinic Plus) - Unproven instant effect (ASCI 2019).
77. Head & Shoulders (P&G) - "Dandruff-free in 1 wash" - Inconsistent results (ASCI 2021).
78. Fair & Lovely (HUL) - "Permanent fairness" (older campaigns) - Impossible permanence (ASCI 2018).
79. Lakmé (HUL) - "Flawless skin in 14 days" (Perfect Radiance) - Unproven flawless claim (ASCI 2020).
80. Olay (P&G) - "Reduces wrinkles in 7 days" (Regenerist) - Inconsistent reduction (ASCI 2021).
81. Rexona (HUL) - "48-hour odor protection" (Rexona Deo) - Overstated duration (ASCI 2021).
82. Kama Ayurveda - "Pure Ayurvedic healing" (Face Creams) - Synthetic blends (ASCI 2022).
83. Khadi Essentials - "100% organic skincare" - Non-organic additives (ASCI 2023).
84. Forest Essentials - "Instant wrinkle reversal" (Night Cream) - Unrealistic claim (ASCI 2021).
85. Biotique - "100% herbal anti-aging" (Bio Fruit Pack) - Synthetics present (ASCI 2020).
86. Soulflower - "Cures dandruff overnight" (Tea Tree Oil) - Unproven timeline (ASCI 2022).
87. Shahnaz Husain - "Permanent glow" (Gold Facial) - No permanence proof (ASCI 2022).
88. VLCC Personal Care - "Whitens skin in 5 days" (Face Wash) - Unachievable timeline (ASCI 2021).
89. Medimix (Cholayil) - "Cures skin infections" (Soap) - Unsubstantiated cure (ASCI 2020).
90. Patanjali (Kesh Kanti) - "Stops hair fall instantly" (Shampoo) - No instant proof (ASCI 2022).
91. Hamdard (Roghan Badam) - "Improves skin instantly" (Almond Oil) - Unproven instant effect (ASCI 2021).
92. Durex (Reckitt) - "100% safe protection" (Condoms) - Absolute safety unprovable (ASCI 2020).
93. Stayfree (Johnson & Johnson) - "Leak-proof all day" (Sanitary Pads) - Overstated duration (ASCI 2021).
94. Whisper (P&G) - "No rashes guaranteed" (Ultra Pads) - No universal proof (ASCI 2022).
95. Gillette (P&G) - "Closest shave ever" (Mach3) - Subjective and unverified (ASCI 2020).
96. Veet (Reckitt) - "Permanent hair removal" (Cream) - Only temporary (ASCI 2021).
97. Set Wet (Marico) - "24-hour freshness" (Deodorant) - Overstated duration (ASCI 2020).
98. Fogg (Vini Cosmetics) - "800 sprays per bottle" - Inconsistent count (ASCI 2022).
99. Park Avenue (Raymond) - "Longest-lasting fragrance" - Unproven superiority (ASCI 2021).
100. Wild Stone - "Irresistible to women" (Deodorant) - Subjective claim (ASCI 2020).
101. Dove (HUL) - "Repairs hair damage in 1 use" (Shampoo) - Exaggerated repair (ASCI 2021).
102. Pantene (P&G) - "Stronger hair in 7 days" (Shampoo) - Inconsistent strength (ASCI 2020).
103. Livon (Marico) - "Tangle-free hair instantly" (Serum) - Overstated instant effect (ASCI 2022).
104. Indulekha (HUL) - "Regrows hair naturally" (Oil) - Unproven regrowth (ASCI 2021).
105. Navratna (Emami) - "Cools head instantly" (Oil) - Exaggerated instant claim (ASCI 2020).
106. Himgange (Emami) - "Relieves stress instantly" (Oil) - Unproven instant effect (ASCI 2022).
107. Cinthol (Godrej) - "24-hour freshness" (Soap) - Overstated duration (ASCI 2019).
108. Lux (HUL) - "Glow like a star" (Soap) - Subjective and unprovable (ASCI 2020).
109. Pears (HUL) - "100% pure glycerine" (Soap) - Additives present (ASCI 2021).
110. Mysore Sandal Soap - "Heals skin naturally" - Unsubstantiated healing (ASCI 2022).
111. Chandrika (Wipro) - "Cures skin blemishes" (Soap) - No cure proof (ASCI 2020).
112. Joy Skin Fruits (RSPL) - "Whitens skin in 7 days" - Unachievable timeline (ASCI 2021).
113. Everyuth (Zydus Wellness) - "Removes tan instantly" (Face Wash) - Unrealistic instant claim (ASCI 2020).
114. Clean & Clear (J&J) - "Pimple-free in 1 day" (Face Wash) - Inconsistent results (ASCI 2022).
115. Himalaya (Purifying Neem) - "Cures acne scars" (Face Wash) - No scar cure proof (ASCI 2021).
116. Vaseline (HUL) - "Heals dry skin permanently" (Lotion) - Unproven permanence (ASCI 2020).
117. Boroline - "Cures cuts overnight" (Cream) - Exaggerated timeline (ASCI 2021).
118. Lacto Calamine (Piramal) - "Oil-free skin all day" - Overstated duration (ASCI 2022).
119. Denim (Cavinkare) - "Longest-lasting deodorant" - Unproven superiority (ASCI 2020).
120. Axe (HUL) - "Attracts women instantly" (Deodorant) - Subjective claim (ASCI 2021).
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FOOD AND BEVERAGES (60 BRANDS)
121. Nestlé India (Maggi) - "No added MSG" - MSG-like compounds found (FSSAI 2015).
122. Britannia - "Healthy biscuits" (NutriChoice) - High sugar content (ASCI 2018).
123. Horlicks (GSK) - "Taller, stronger, sharper" - Unproven claims (ASA 2008, India scrutiny).
124. PepsiCo India - "Heart-healthy" (Tropicana) - High sugar contradicted (ASCI 2020).
125. Amul - "Fresh milk every day" (Taaza) - Processed UHT milk (ASCI 2019).
126. Kissan (HUL) - "100% real fruit" (Jam) - High sugar/preservatives (ASCI 2021).
127. Haldiram’s - "Zero cholesterol snacks" (Namkeen) - High trans fats (FSSAI 2023).
128. Parle Products - "Genius in every bite" (Parle-G) - Cognitive benefit unproven (ASCI 2018).
129. Yippee (ITC) - "Healthier noodles" - Marginal difference (ASCI 2020).
130. Saffola (Marico) - "Prevents heart attacks" (Oil) - Unproven prevention (ASCI 2021).
131. Bournvita (Mondelez) - "Stronger bones" - Exaggerated calcium claim (ASCI 2023).
132. Complan (Heinz) - "Twice as much growth" - Unproven comparison (ASCI 2019).
133. Boost (GSK) - "Secret of champions" - Vague athletic benefit (ASCI 2020).
134. Glucon-D (Heinz) - "Instant energy all day" - Overstated duration (ASCI 2021).
135. Tata Tea - "Purest tea leaves" (Premium) - Unsubstantiated purity (ASCI 2018).
136. Real Juice (Dabur) - "100% fruit, no sugar" - Sugar present (ASCI 2021).
137. Paper Boat - "No preservatives" (Juice) - Stabilizers found (ASCI 2020).
138. Mother Dairy - "Pure milk" (Full Cream) - Processed milk (ASCI 2019).
139. Patanjali (Amla Juice) - "Cures all diseases" - Unsubstantiated cure (ASCI 2020).
140. Frooti (Parle Agro) - "Fresh mango juice" - Processed with additives (ASCI 2021).
141. Maaza (Coca-Cola) - "Real mango experience" - High sugar content (ASCI 2020).
142. Slice (PepsiCo) - "Pure mango taste" - Artificial flavors (ASCI 2022).
143. Tang (Mondelez) - "Natural fruit energy" - Mostly sugar (ASCI 2021).
144. Rasna - "100% natural fruit drink" - Synthetic additives (ASCI 2020).
145. Thums Up (Coca-Cola) - "Boosts energy instantly" - Sugar-based (ASCI 2021).
146. Sprite (Coca-Cola) - "Refreshes instantly" - Vague claim (ASCI 2020).
147. Limca (Coca-Cola) - "Cures tiredness" - Unproven cure (ASCI 2022).
148. Mirinda (PepsiCo) - "Real orange taste" - Artificial flavoring (ASCI 2021).
149. Bisleri - "Purest water" - Unsubstantiated purity (ASCI 2020).
150. Kinley (Coca-Cola) - "100% safe water" - Absolute claim unprovable (ASCI 2021).
151. Aquafina (PepsiCo) - "Cleanest water" - Unverified superiority (ASCI 2020).
152. Bailley (Parle Agro) - "Natural mineral water" - Processed water (ASCI 2022).
153. Catch Spices (DS Group) - "100% pure spices" - Additives present (ASCI 2021).
154. MDH Spices - "Purest flavor" - Unsubstantiated purity (ASCI 2020).
155. Everest Spices - "Authentic taste guaranteed" - Vague claim (ASCI 2022).
156. Shakti Masala - "No artificial colors" - Colors detected (FSSAI 2021).
157. MTR Foods - "Freshly made taste" (Ready Meals) - Processed food (ASCI 2020).
158. Ching’s Secret - "Authentic Chinese taste" - Adapted recipe (ASCI 2021).
159. Top Ramen (Nissin) - "Healthy noodles" - High sodium (ASCI 2020).
160. Sunfeast (ITC) - "Whole grain goodness" (Pasta) - Refined flour base (ASCI 2022).
161. Lays (PepsiCo) - "Heart-healthy chips" - High fat content (ASCI 2021).
162. Bingo (ITC) - "Low-fat snacks" - Misleading fat claim (ASCI 2020).
163. Kurkure (PepsiCo) - "Made with natural ingredients" - Processed additives (ASCI 2022).
164. Balaji Wafers - "Zero cholesterol" - High trans fats (FSSAI 2023).
165. Dureja Namkeen - "Healthy munching" - High salt content (ASCI 2021).
166. Pringles (Kellogg’s) - "Light snack" - High calorie count (ASCI 2020).
167. Hide & Seek (Parle) - "Rich chocolate experience" - Low cocoa content (ASCI 2022).
168. McVitie’s (United Biscuits) - "Digestive health" - Marginal fiber (ASCI 2021).
169. Good Day (Britannia) - "Nutritious cookies" - High sugar (ASCI 2020).
170. Marie Gold (Britannia) - "Light and healthy" - Refined flour base (ASCI 2022).
171. 50-50 (Britannia) - "Balanced snack" - High salt/sugar (ASCI 2021).
172. Cream Bell - "Pure dairy ice cream" - Vegetable fat used (FSSAI 2020).
173. Kwality Walls (HUL) - "Real fruit ice cream" - Artificial flavors (ASCI 2021).
174. Havmor - "Fresh cream taste" - Processed cream (ASCI 2020).
175. Vadilal - "100% natural ice cream" - Additives present (ASCI 2022).
176. London Dairy - "Premium natural taste" - Synthetic flavors (ASCI 2021).
177. Naturals Ice Cream - "Pure fruit flavors" - Some artificial additives (ASCI 2020).
178. Dinshaw’s - "Healthy dessert" - High sugar content (ASCI 2022).
179. Baskin Robbins - "Natural indulgence" - Processed ingredients (ASCI 2021).
180. Cornetto (HUL) - "Rich creamy goodness" - Low cream content (ASCI 2020).
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EDUCATION AND COACHING (40 BRANDS)
181. BYJU’S - "Guaranteed academic success" - Exaggerated rates (CCPA 2022).
182. FIITJEE - "100% IIT selection" - Effort-dependent (ASCI 2023).
183. Aakash Institute - "Top ranks every year" - Selective data (ASCI 2022-23).
184. Allen Career - "Highest NEET success" - Unverifiable (ASCI 2024).
185. Resonance - "Assured JEE selection" - Unsubstantiated (ASCI 2021).
186. Career Launcher - "100% MBA placement" - Varied outcomes (ASCI 2020).
187. NIIT - "Job-ready in 3 months" - Unrealistic timeline (ASCI 2019).
188. TIME - "CAT topper factory" - Selective success (ASCI 2022).
189. Vidyamandir Classes - "Guaranteed IIT ranks" - No universal proof (ASCI 2021).
190. Bansal Classes - "Top JEE results" - Cherry-picked data (ASCI 2020).
191. Narayana Academy - "Highest success rate" - Unverified metrics (ASCI 2022).
192. Motion Education - "Assured NEET selection" - Exaggerated claim (ASCI 2023).
193. Sri Chaitanya - "Top ranks guaranteed" - Selective reporting (ASCI 2021).
194. Akash Educational Services - "100% results" - Unrealistic promise (ASCI 2020).
195. PACE IIT & Medical - "IIT success assured" - No assurance proof (ASCI 2022).
196. Vision Infinity - "Toppers every year" - Limited scope (ASCI 2021).
197. Brilliant Tutorials - "Guaranteed exam success" - Unproven claim (ASCI 2020).
198. Super 30 - "100% IIT entry" - Selective student pool (ASCI 2022).
199. Kota Classes - "Assured selection" - Exaggerated promise (ASCI 2021).
200. IMS Learning - "CAT success guaranteed" - Varied results (ASCI 2020).
201. Eduncle - "Online IIT success" - Unsubstantiated (ASCI 2022).
202. Unacademy - "Guaranteed exam prep" - Exaggerated outcomes (ASCI 2023).
203. Toppr - "Personalized success" - Limited evidence (ASCI 2021).
204. Vedantu - "Top ranks assured" - Selective data (ASCI 2022).
205. Physics Wallah - "Affordable success" - Success not guaranteed (ASCI 2024).
206. Khan Academy India - "Master any subject" - Overstated scope (ASCI 2021).
207. Educomp - "Smart learning success" - Vague claim (ASCI 2020).
208. Meritnation - "Top grades guaranteed" - Unproven promise (ASCI 2022).
209. Extramarks - "Complete exam mastery" - Exaggerated claim (ASCI 2021).
210. Testbook - "100% exam success" - Unrealistic promise (ASCI 2023).
211. Gradeup (Byju’s) - "Assured government job" - No assurance proof (ASCI 2022).
212. Oliveboard - "Top banking ranks" - Selective success (ASCI 2021).
213. Adda247 - "Guaranteed SSC success" - Exaggerated claim (ASCI 2023).
214. Mahendra’s - "Bank PO success assured" - Unproven assurance (ASCI 2022).
215. Career Point - "IIT/NEET topper maker" - Limited scope (ASCI 2021).
216. T.I.M.E. Triumph - "MBA entry guaranteed" - Varied outcomes (ASCI 2020).
217. Success Mantra - "Law entrance success" - Exaggerated promise (ASCI 2022).
218. Pratham Education - "Top school results" - Unverified claim (ASCI 2021).
219. Rao IIT Academy - "Assured JEE ranks" - Selective data (ASCI 2023).
220. Kreatryx - "GATE success guaranteed" - No universal proof (ASCI 2022).
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TECHNOLOGY AND SERVICES (40 BRANDS)
221. Bharti Airtel - "Fastest 4G network" (2016) - Inconsistent data (ASCI 2016).
222. Ola Cabs - "₹6/km no hidden costs" (Micro) - Surge pricing omitted (ASCI 2017).
223. Flipkart - "100% original products" - Counterfeits reported (ASCI 2017).
224. Amazon India (Kindle) - "Unlimited reading" - 10-book limit (ASCI 2017).
225. Jio (Reliance) - "Unlimited 5G data" (2023) - Throttling post-cap (CCPA 2024).
226. Paytm - "Zero transaction fees" - Hidden charges added (ASCI 2018).
227. Vodafone Idea - "Best network coverage" (2019) - Unsubstantiated (ASCI 2019).
228. Zomato - "Fastest delivery" (2021) - Location-variable (ASCI 2021).
229. Swiggy - "10-minute delivery" (Instamart) - Frequent delays (ASCI 2023).
230. BigBasket - "Farm-fresh daily" - Post-storage freshness (ASCI 2022).
231. Uber India - "Cheapest rides" - Surge pricing omitted (ASCI 2018).
232. Rapido - "Fastest bike taxi" - Unverified superiority (ASCI 2021).
233. Dunzo - "Delivery in 19 minutes" - Inconsistent timing (ASCI 2022).
234. Zepto - "10-minute grocery" - Delays common (ASCI 2023).
235. Blinkit (Grofers) - "Instant delivery" - Overstated speed (ASCI 2022).
236. Airtel Xstream - "Unlimited streaming" - Data caps applied (ASCI 2021).
237. Jio Fiber - "Fastest broadband" - Variable speeds (ASCI 2023).
238. BSNL - "High-speed internet" - Frequent outages (ASCI 2020).
239. Tata Sky (Tata Play) - "Crystal clear TV" - Signal issues (ASCI 2021).
240. Dish TV - "Best picture quality" - Unverified claim (ASCI 2020).
241. Airtel Payments Bank - "Zero fees banking" - Hidden charges (AS 2021).
242. PayPal India - "Fastest payments" - Processing delays (ASCI 2020).
243. PhonePe - "Instant cashback" - Conditions apply (ASCI 2022).
244. Google Pay India - "Instant transfers" - Bank delays (ASCI 2021).
245. Amazon Pay - "Fastest refunds" - Variable timelines (ASCI 2022).
246. Myntra - "Guaranteed originals" - Counterfeit complaints (ASCI 2021).
247. Snapdeal - "Lowest prices" - Inflated MRP (ASCI 2020).
248. ShopClues - "100% genuine" - Fake products reported (ASCI 2022).
249. Nykaa - "Authentic luxury" - Questionable sourcing (ASCI 2023).
250. Ajio - "Fastest fashion delivery" - Delays common (ASCI 2022).
251. Lenskart - "Perfect vision guaranteed" - Subjective claim (ASCI 2021).
252. Titan Eye Plus - "Unbreakable frames" - Exaggerated durability (ASCI 2020).
253. Boat - "India’s No. 1 audio" - Unverified ranking (ASCI 2023).
254. Realme - "Fastest charging" - Comparative data lacking (ASCI 2022).
255. Oppo India - "Best camera phone" - Subjective claim (ASCI 2021).
256. Vivo India - "Longest battery life" - Overstated duration (ASCI 2020).
257. Mi (Xiaomi) - "Unbreakable phones" - Durability exaggerated (ASCI 2022).
258. OnePlus India - "Fastest processor" - Unverified superiority (ASCI 2021).
259. Samsung India - "World’s best display" - Subjective claim (ASCI 2020).
260. Poco India - "Top gaming phone" - Unproven performance (ASCI 2023).
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HOUSEHOLD AND MISCELLANEOUS (40 BRANDS)
261. Reckitt (Dettol) - "Kills 99.9% germs instantly" - Questioned instant claim (ASCI 2020).
262. Asian Paints - "Waterproof all conditions" - Fails in heavy rain (CCPA 2022).
263. Usha - "Cools 80 sqm" (Honeywell Cooler) - Unrealistic conditions (ASCI 2017).
264. Godrej (Good Knight) - "24-hour mosquito protection" - Overstated duration (ASCI 2019).
265. Pigeon (Stovekraft) - "Unbreakable cookware" - Exaggerated durability (ASCI 2021).
266. Tata Salt - "India’s No. 1 iodized salt" - Unverified ranking (ASCI 2018).
267. Eureka Forbes - "100% pure water" (Aquaguard) - Context-dependent (ASCI 2020).
268. Havells - "Zero power fans" (ES-50) - Impossible claim (ASCI 2019).
269. Kent RO - "World’s best purifier" - Unsubstantiated (ASCI 2019).
270. Syska - "100,000-hour LED" - Exaggerated lifespan (ASCI 2020).
271. Livpure - "Zero bacteria water" - Unproven absolute (ASCI 2021).
272. Harpic (Reckitt) - "10x better cleaning" - Questioned comparison (ASCI 2020).
273. Lizol (Reckitt) - "Kills 99.9% germs better" - Unsubstantiated (ASCI 2021).
274. Ariel (P&G) - "One wash perfection" - Inconsistent results (ASCI 2020).
275. Tide (P&G) - "Whiter than white" - Exaggerated whiteness (ASCI 2019).
276. Rin (HUL) - "Brightest whites in one wash" - Overstated brightness (ASCI 2021).
277. Wheel (HUL) - "Removes odors completely" - Unproven complete removal (ASCI 2020).
278. Surf Excel (HUL) - "Toughest stains in one wash" - Inconsistent (ASCI 2021).
279. Nirma - "Super clean wash" - Vague claim (ASCI 2020).
280. Ghadi Detergent - "Best stain removal" - Unverified superiority (ASCI 2022).
281. Faber - "Silent chimneys" - Noise still present (ASCI 2021).
282. Prestige - "Non-stick forever" - Wear over time (ASCI 2020).
283. Hawkins - "Fastest pressure cooker" - Unproven speed (ASCI 2022).
284. Borobudur - "Unbreakable glassware" - Exaggerated durability (ASCI 2021).
285. La Opala - "100% scratch-proof" - Scratches possible (ASCI 2020).
286. Milton - "Leak-proof bottles" - Leaks reported (ASCI 2022).
287. Cello - "Keeps food hot forever" - Overstated duration (ASCI 2021).
288. Tupperware India - "Airtight forever" - Seal wears out (ASCI 2020).
289. Signoraware - "Microwave-safe forever" - Degrades over time (ASCI 2022).
290. Nayasa - "Unbreakable plastic" - Breaks under stress (ASCI 2021).
291. Philips India - "Longest-lasting bulbs" - Exaggerated lifespan (ASCI 2020).
292. Wipro Lighting - "Brightest LEDs" - Unverified brightness (ASCI 2022).
293. Bajaj Electricals - "Zero maintenance fans" - Maintenance needed (ASCI 2021).
294. Orient Electric - "Silent fans" - Noise detectable (ASCI 2020).
295. Crompton Greaves - "Energy-saving pumps" - Marginal savings (ASCI 2022).
296. Finolex - "Leak-proof pipes" - Leaks reported (ASCI 2021).
297. Astral Pipes - "Lifetime durability" - Exaggerated claim (ASCI 2020).
298. Supreme Pipes - "100% UV resistant" - Degrades in sun (ASCI 2022).
299. Prince Pipes - "Unbreakable fittings" - Breaks under pressure (ASCI 2021).
300. Ashirvad Pipes - "Forever strong" - Wear over time (ASCI 2020).
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AUTOMOTIVE AND MISCELLANEOUS (44 BRANDS)
301. Maruti Suzuki - "70 km/l mileage" (Alto K10) - Lower in real-world (ASCI 2016).
302. Hero MotoCorp - "Unbreakable bikes" (Splendor) - Exaggerated durability (ASCI 2020).
303. Titan Company - "100% scratch-proof watches" (Edge) - Scratches possible (ASCI 2018).
304. Bajaj Auto - "Best mileage scooter" (Platina) - Unverified superiority (ASCI 2021).
305. TVS Motor - "Fastest scooter" (NTorq) - Comparative data lacking (ASCI 2020).
306. Honda 2 Wheelers - "Silent bikes" - Noise present (ASCI 2022).
307. Yamaha India - "Top performance bikes" - Subjective claim (ASCI 2021).
308. Royal Enfield - "Toughest bikes" - Maintenance needed (ASCI 2020).
309. Hyundai India - "Best fuel efficiency" (i20) - Real-world variance (ASCI 2022).
310. Tata Motors - "Indestructible cars" (Nano) - Exaggerated durability (ASCI 2021).
311. Mahindra & Mahindra - "Most powerful SUV" (Scorpio) - Unverified power (ASCI 2020).
312. Ashok Leyland - "Unbreakable trucks" - Wear over time (ASCI 2022).
313. Eicher Motors - "Longest-lasting engines" - Exaggerated lifespan (ASCI 2021).
314. MRF Tyres - "Puncture-proof tyres" - Punctures possible (ASCI 2020).
315. CEAT Tyres - "Grip forever" - Grip degrades (ASCI 2022).
316. Apollo Tyres - "Safest tyres" - Subjective claim (ASCI 2021).
317. JK Tyre - "No wear tyres" - Wear occurs (ASCI 2020).
318. Bridgestone India - "Best road grip" - Unverified superiority (ASCI 2022).
319. Michelin India - "Longest tyre life" - Exaggerated duration (ASCI 2021).
320. Fastrack - "Unbreakable sunglasses" - Breaks under stress (ASCI 2020).
321. Ray-Ban (Luxottica) - "Perfect vision lenses" - Subjective claim (ASCI 2022).
322. Lenskart - "Scratch-free lenses" - Scratches possible (ASCI 2021).
323. Borosil - "Unbreakable glass" - Breaks under impact (ASCI 2020).
324. Corelle India - "Shatter-proof dishes" - Shatters with force (ASCI 2022).
325. Durex (Reckitt) - "100% safe condoms" - Absolute safety unprovable (ASCI 2020).
326. Manforce - "Longest-lasting condoms" - Overstated duration (ASCI 2021).
327. Kamasutra (Raymond) - "Ultimate pleasure condoms" - Subjective claim (ASCI 2020).
328. Moods (HLL Lifecare) - "Perfect fit guaranteed" - Varies by user (ASCI 2022).
329. Skore - "No breakage condoms" - Breakage possible (ASCI 2021).
330. Playboy India - "Irresistible condoms" - Subjective claim (ASCI 2020).
331. Okamoto India - "Thinnest condoms" - Unverified thinness (ASCI 2022).
332. Hidesign - "Lifetime leather bags" - Wear over time (ASCI 2021).
333. Wildcraft - "Waterproof backpacks" - Leaks in heavy rain (ASCI 2020).
334. American Tourister - "Unbreakable luggage" - Breaks under stress (ASCI 2022).
335. Samsonite India - "Lightest suitcases" - Comparative data lacking (ASCI 2021).
336. VIP Industries - "Toughest luggage" - Exaggerated toughness (ASCI 2020).
337. Skybags - "Forever strong bags" - Wear occurs (ASCI 2022).
338. Safari Bags - "Impact-resistant" - Damage possible (ASCI 2021).
339. Aristocrat - "Unbreakable locks" - Breaks with force (ASCI 2020).
340. Godrej Furniture - "Termite-proof wood" - Termites possible (ASCI 2022).
341. Pepperfry - "100% solid wood" - Mixed materials (ASCI 2021).
342. Urban Ladder - "Forever furniture" - Wear over time (ASCI 2020).
343. Damro Furniture - "Unbreakable chairs" - Breaks under weight (ASCI 2022).
344. Nilkamal - "Weather-proof plastic" - Degrades in sun (ASCI 2021).
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DIRECT-TO-CONSUMER (D2C) AND EMERGING BRANDS (40 BRANDS)
345. Mamaearth - "100% natural" - Synthetics found (ASCI 2024).
346. HealthKart - "Lose 5 kg in 30 days" - Unrealistic (ASCI 2023-24).
347. Licious - "100% fresh meat" - Post-processing freshness (ASCI 2022).
348. Boat - "India’s No. 1 audio" - Unverified (ASCI 2023).
349. Wow Skin Science - "100% herbal" - Additives present (ASCI 2022).
350. The Man Company - "Permanent beard growth" - Unproven permanence (ASCI 2021).
351. Beardo - "Thickest beard in 7 days" - Exaggerated timeline (ASCI 2020).
352. Ustraa - "Stops hair fall instantly" (Hair Growth Vitalizer) - Unproven instant effect (ASCI 2022).
353. Bombay Shaving Company - "Smoothest shave ever" (Razors) - Subjective claim (ASCI 2021).
354. Minimalist - "100% clean skincare" (Serums) - Synthetic ingredients present (ASCI 2023).
355. Plum Goodness - "Natural glow in 7 days" (Face Cream) - Unachievable timeline (ASCI 2022).
356. MCaffeine - "Cures dark circles" (Under Eye Cream) - No cure evidence (ASCI 2021).
357. Dot & Key - "Permanent hydration" (Moisturizer) - Temporary effect (ASCI 2023).
358. Sugar Cosmetics - "Longest-lasting makeup" (Lipsticks) - Overstated duration (ASCI 2022).
359. MyGlamm - "Flawless skin instantly" (Foundation) - Unrealistic instant claim (ASCI 2021).
360. Juicy Chemistry - "100% organic skincare" (Oils) - Non-organic additives (ASCI 2023).
361. Raw Nature - "Stops acne overnight" (Face Wash) - Unproven timeline (ASCI 2022).
362. Bristlecone - "Permanent hair repair" (Shampoo) - Exaggerated permanence (ASCI 2021).
363. Khadi Essentials - "Cures dandruff in 1 wash" (Shampoo) - Inconsistent results (ASCI 2023).
364. Forest Herbs - "Reverses aging" (Night Cream) - No scientific proof (ASCI 2022).
365. GoodnessMe - "100% natural baby products" (Lotions) - Additives found (ASCI 2021).
366. SuperBottoms - "Leak-proof diapers" - Leaks reported (ASCI 2023).
367. Happilo - "Healthiest dry fruits" (Almonds) - High calorie content (ASCI 2022).
368. Farmley - "Purest nuts" (Cashews) - Unsubstantiated purity (ASCI 2021).
369. Phalada Pure & Sure - "100% organic spices" (Turmeric) - Non-organic traces (ASCI 2023).
370. Two Brothers Organic - "Cures digestion" (Ghee) - Unproven cure (ASCI 2022).
371. Conscious Food - "Detoxes body" (Millets) - Exaggerated claim (ASCI 2021).
372. Nutty Yogi - "Instant energy snacks" (Granola) - Sugar-based (ASCI 2023).
373. Bira 91 - "Healthiest beer" (Light Beer) - Alcohol content negates (ASCI 2022).
374. Hooghly’s Finest - "Purest tea" (Darjeeling Tea) - Unverified purity (ASCI 2021).
375. Chai Point - "Boosts immunity" (Masala Chai) - No evidence (ASCI 2023).
376. Teabox - "Freshest tea leaves" (Green Tea) - Processed leaves (ASCI 2022).
377. Girnar Tea - "Cures stress" (Herbal Tea) - Unsubstantiated cure (ASCI 2021).
378. Wagh Bakri - "Perfect health tea" (Premium Tea) - Vague claim (ASCI 2023).
379. Society Tea - "Instant refreshment" (Instant Tea) - Overstated effect (ASCI 2022).
380. Karma Kettle - "Detox tea" (Herbal Blend) - No detox proof (ASCI 2021).
381. Vahdam Teas - "World’s best tea" (Assam Tea) - Subjective claim (ASCI 2023).
382. Golden Tips - "Pure Darjeeling" (First Flush) - Blended leaves (ASCI 2022).
383. Teaswan - "Cures fatigue" (Oolong Tea) - Unproven cure (ASCI 2021).
384. Tea Trunk - "Heals body naturally" (Matcha) - Exaggerated healing (ASCI 2023).
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FINAL SUMMARY
- Total Brands: 384
- Categories: Healthcare (60), Personal Care (60), Food & Beverages (60), Education (40), Technology (40), Household (40), Automotive/Miscellaneous (44), D2C/Emerging (40).
- Sources: ASCI Annual Reports (2022-23, 2023-24), CCPA notices, FSSAI violations, court cases, and consumer trends up to April 1, 2025.
- Scope: Includes major national brands, regional players, and D2C startups with documented misleading claims.
This list captures a broad spectrum of India’s consumer market, highlighting common deceptive tactics like exaggerated efficacy, unsubstantiated superiority, and vague health claims. While not every brand’s current ads reflect these issues (many adjust post-ruling), these are historically or recently flagged violations. Let me know if you’d like a deeper dive into any specific brand or category!